Plain-English guides, honest data and news on getting found and recommended by AI. Written for business owners, not SEO people.
For thirty years search returned links and people chose. Now it returns one answer and the machine chooses who gets named. Inside the shift, why this wave will be sold badly, and how we do it differently.
How AI engines decide who to recommend, the seven-step checklist in priority order, and what not to pay for.
ChatGPT names roughly 1 in 80 local businesses when it answers. How it chooses, and the exact signals that put you in the answer.
The data behind the traffic drop, why AI-referred visitors convert far better, and what a small business should actually do about it.
Cloudflare is changing its defaults. Thousands of UK sites are about to become invisible to AI without knowing. A five-minute self-check.
Patients now ask AI who to trust. The trust signals that decide which clinics get named, from CQC and GDC to reviews and schema.
A ruthless plain-English decoder of the acronyms agencies are selling right now, plus the questions to ask before you buy any of it.
The anatomy of a proper audit, five free checks you can run in 20 minutes, honest UK pricing, and the red flags to walk away from.
A controlled test added schema to 1,885 pages and citations barely moved. What structured data actually does, and what it does not.